Overview

Marketing is ultimately about selling products, and Advertising, Promotion is the last of the 4P's to come into the equation, but which proves or dsiporves everything else, so it is important to understand the processes involved and also those of the prospective purchaser. Making the best match is the obvious necessity. This last book in the 10-part series covers all the essentials to enable successful advertising campaigns to happen.

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9781505644319

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Norman Clark has had over 60 years International experience handling hundreds of different products. In his latter years he was former Professor of Marketing with both United Business Institutes and European Business Schools in Brussels. He ran his own Advertising Agency in Australia, and was Partner in Lintas-Clark Direct & Promo in Budapest. His projects cover some 20 different countries and he has lived and worked in 12. Now semi-retired he has used his BBA and MBA Course and Seminar materials to create this inexpensive series. His other 27 books on Posters & Graphics can be seen on http: //mosaicbooks.org

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