Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Author:   Arch G. Woodside ,  E. Moore
Publisher:   Emerald Publishing Limited
Volume:   11
ISBN:  

9780762308699


Pages:   236
Publication Date:   14 August 2002
Format:   Hardback
Availability:   In Print   Availability explained
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances


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Overview

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the ""Society for Marketing Advances Distinguished Marketing Scholar Award"". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Full Product Details

Author:   Arch G. Woodside ,  E. Moore
Publisher:   Emerald Publishing Limited
Imprint:   JAI Press Inc.
Volume:   11
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.509kg
ISBN:  

9780762308699


ISBN 10:   0762308699
Pages:   236
Publication Date:   14 August 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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