Overview

This edited volume explores the various and unique motivations driving the rapidly-growing esports industry, which attracts attention and financial investment from major sponsors, athletic organizations, and entertainment values. Contributors draw on a variety of perspectives and theoretical vantage points to examine the multitude of traditions, cultures, expectations, and rituals that different stakeholders factor into their motivation to play and watch esports. Scholars of media studies, game studies, communication, entertainment, and digital communities will find this volume of particular interest.

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9781666913576

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Despite setbacks, esports and video game activities--with more than three billion estimated players--are more popular than ever. Expert examinations of topics including management, marketing, consumer behavior, legal, financial, gambling, and health and wellness are all needed, and this edited volume is timely and perfectly situated to uncover insights and nuances of the issues facing the video gaming and esports industry. --David P. Hedlund, St. John's University

Despite setbacks, esports and video game activities--with more than three billion estimated players--are more popular than ever. Expert examinations of topics including management, marketing, consumer behavior, legal, financial, gambling, and health and wellness are all needed, and this edited volume is timely and perfectly situated to uncover insights and nuances of the issues facing the video gaming and esports industry. --David P. Hedlund, St. John's University Despite setbacks, esports and video game activities--with more than three billion estimated players--are more popular than ever. Expert examinations of topics including management, marketing, consumer behavior, legal, financial, gambling, and health and wellness are all needed, and this edited volume is timely and perfectly situated to uncover insights and nuances of the issues facing the video gaming and esports industry.

Author Information

Lee K. Farquhar is associate professor of journalism and sports media. Ryan Rogers is an independent researcher.

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