Overview

They had everything: money, talent, and certainty. Then they made that decision.What do a $47 billion non-IPO, exploding Samsung phones, and the Great Emu War have in common? They're all spectacular failures that seemed like brilliant ideas-right until they weren't. Inside, you'll discover: Why Blockbuster had the chance to buy Netflix for $50 million (and said no) How Kodak invented the digital camera in 1975-then sat on it while others ate their lunch Why France's ""impenetrable"" Maginot Line became a $3 billion speed bump How Google+ forced millions to join-and everyone left anyway Why Mars lost a $125 million spacecraft to a simple metric conversion error How Knight Capital lost $440 million in 45 minutes from one wrong server From 1930s military fiascos to Silicon Valley flameouts, from soda wars to smartphone explosions, these aren't just stories-they're warnings. ✓ The jaw-dropping moment everything went wrong ✓ Clear explanations of what actually happened (no jargon, no fluff) ✓ Real sources and receipts-this is fact-first history ✓ Actionable lessons you can actually use ✓ One-line zingers perfect for your next presentation Perfect for: Business readers who want smarter dinner conversation History buffs tired of the same old stories Entrepreneurs who'd rather learn from others' mistakes Anyone who's ever wondered ""What were they thinking?"" This isn't academic history or dry business analysis. It's the stories your MBA professor was too polite to tell, backed by research they'd actually respect. Whether it's Yahoo refusing to buy Google for $1 million, Pepsi trying to solve protests with a soda, or Berlin Airport taking 9 extra years to open, these cautionary tales prove that the difference between triumph and disaster is often just one spectacularly bad call. Stop making decisions in the dark. Start learning from the most expensive mistakes in history. ""History doesn't repeat, but it does rhyme-and sometimes it rhymes with 'what the hell were they thinking?'""

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