Overview

This substantive, insightful book demonstrates the growing importance of risk communication as both a technical and cultural phenomenon. The authors discuss the various processes used to communicate risk to citizens; explore how the public responds to risk messages; and examine how social, economic, historical, and political factors can influence the success or failure of risk communication. Cases presented in this volume demonstrate the diversity of risk communication approaches and activities, including public activism, federal and state agency responses, private sector response, and media coverage.

Full Product Details

9780865691841

Table of Contents

Reviews

These studies, carefully structured to illustrate the social and cultural dimensions of risk, suggest the diversity in the modes of risk communication and document the difficulties of predicting the public response. In each case, the authors show how this response is influenced by social, cultural, and political considerations. An important contribution of this book, as the reader will discover, lies in its clarification of the differences between technical and cultural rationality in the perception of risk. -Ecochem ?These studies, carefully structured to illustrate the social and cultural dimensions of risk, suggest the diversity in the modes of risk communication and document the difficulties of predicting the public response. In each case, the authors show how this response is influenced by social, cultural, and political considerations. An important contribution of this book, as the reader will discover, lies in its clarification of the differences between technical and cultural rationality in the perception of risk.?-Ecochem

?These studies, carefully structured to illustrate the social and cultural dimensions of risk, suggest the diversity in the modes of risk communication and document the difficulties of predicting the public response. In each case, the authors show how this response is influenced by social, cultural, and political considerations. An important contribution of this book, as the reader will discover, lies in its clarification of the differences between technical and cultural rationality in the perception of risk.?-Ecochem

Author Information

SHELDON KRIMSKY is an Associate Professor in the Department of Urban and Environmental Policy at Tufts University. ALONZO PLOUGH is Associate Professor of Health Policy in the Department of Urban Environmental Policy at Tufts University.

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