Overview

This edited volume brings together scholars, teachers, journalists, activists, and filmmakers engaged in environmental communication and media studies to explore the constructions of primitive and wild spaces in our cultural creations of film, television, advertising, social media, infrastructure, and new technologies, among other media. Contributors present close analyses of a number of examples - including Indigenous social media activism, National Geographic, #VanLife content, Japanese haikyo, and more - to examine the representation, commodification, exploitation, and politicization of primitive and wild natural areas in contemporary media and technology. Ultimately, this collection demonstrates that, while the media of wild representations have significantly changed since the days of our ancestors, the same themes of reverence, fear, beauty, power, and awe are still reflected and coopted. Scholars of environmental studies, communication, popular culture, technology studies, and media studies will find this book of particular interest.

Full Product Details

Author:   Phillip D. Duncan ,  Derek Moscato ,  Christopher Lee Adamczyk ,  Hugo Picado de Almeida
Publisher:   Bloomsbury Publishing Plc
Imprint:   Rowman & Littlefield Publishers
ISBN:  

9781666954647

ISBN 10:   1666954640
Pages:   360
Publication Date:   10 July 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Manufactured on demand  

Table of Contents

Acknowledgments Introduction Part I: Techno Wilds Chapter 1: On Conserving Cyberspace: The Metaphorical Wild and Digital Networks Christopher Lee Adamczyk Chapter 2: Visualizing the Future of AR Environmental Communication Kailan Sindelar Chapter 3: Nature as Vanishing Wilderness: Mobile Communication Technologies and Colonial Epistemologies Stephen B. Crofts Wiley Part II: Performative Wilds Chapter 4: Environment as its Own Movie Director: Anti-Representationalism as More-Than-Human Cinema Hugo Picado de Almeida and Adalberto Fernandes Chapter 5: ""We Shall Remain Men"": Masculinity, Nature, and Environmentalism in YETI Presents Films Brandon Robert Green Chapter 6: Born in China and the International Political Economy of Disneynature Phillip D. Duncan, Janet Wasko, and Zak Roman Part III: Mediated Wilds Chapter 7: Wilderness, Constructed: The Dystopian Imaginaries of Lori Nix and Kathleen Gerber Kathleen M. Ryan and David Staton Chapter 8: From Sacred Lands to Social Media: Indigenous Sovereignty Digitized Nii Mahliaire Chapter 9: Transition in Translation: Haikyo, The Wild, and the Mediation of Material Decay on Instagram Evan R. Jones Chapter 10: Framing Wildlife through National Geographic: Animal Logic in the Anthropocene Minos-Athanasios Karyotakis Part IV: Experiential Wilds Chapter 11: Driving Discourses of Ecotopia: The Wild and the Winding Road of #VanLife Derek Moscato Chapter 12: The Pennsylvania Wilds and the Rhetorical Construction of Wilderness Casey R. Schmitt Chapter 13: Traces of Extraction: Finding and Forgetting Environmental Destruction in ""Wild and Wonderful"" West Virginia Ryan McCullough Chapter 14: Losing Raymond: Digital Rescue Technologies, Social Media, and The WIld JV Fuqua About the Contributors

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Author Information

Philip D. Duncan is Assistant Professor of Communication and Media Studies at Eureka College. Derek Moscato is Professor of Journalism at Western Washington University.

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