Overview

This book encapsulates the potential and opportunities within Rural India, particularly the small enterprises and the private sector. The papers and essays that are covered here include start-up scenarios, SMEs, farm economics, entrepreneurship and enterprise policy aspects, sustainable development goals and rural economy, to mention a few. There are also sector specific studies on handicraft embroidery enterprises, women entrepreneurs of Kashmir valley and tribal entrepreneurship. Rural tourism, skill development and digital marketing are some other areas that are covered. The crux of this book is that rural enterprises and business ventures are quickly getting transformed, modernized and evolving to the needs of the global market and customers. As they grow, they contribute in the fight to poverty, creating green jobs and acting as a cultural link of real India to the world. The book consists of 19 research articles/studies by an eclectic set of authors from across India. The book also contains select case studies of rural enterprises, agrofarm business ventures and some of the emerging digital platforms and agrotech startups. Editors Dr. P. Koshy, Anita Joseph Contributors Nitin Lahoti Dr.Preet Deep Singh Dr P.M.Mathew Prof.RenuJatana Manisha Nahar SurbhiBhardwaj Prof.Dr.S.N.Tripathy Dr.Lucy Mishra Dr Radhakrushna Panda T PMisra CKViswanath ShubaratShameem Dr.M Rajeswari Dr.Sanjeev Kumar Rishab Manocha Prof.Dr.Mridul Dharwal Dr.Uma S Sharma

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