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Full Product Details

Author:   Oswaldo Lorenzo ,  Peter Kawalek ,  Leigh Wharton
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.435kg
ISBN:  

9781032376684

ISBN 10:   1032376686
Pages:   142
Publication Date:   08 August 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Acknowledgements Chapter 1: Stages of the Entrepreneurial Lifecycle 1.1 Introduction 1.2 Business Opportunities 1.3 Ideation and Testing: Ideas, Products, and Customers 1.4 Business Model Generation 1.5 Resource Acquisition 1.6 Management and Execution Case Study Nº1 The McDonald's Story: The Founder Case Study Nº2 Data-Driven Innovation: The Case of Luko 1.7 Essential and Additional Resources Chapter 2: Business Model Innovation Processes 2.1 Introduction 2.2 Business Models 2.3 The Technological Basis of Disruption 2.4 Disruptive Innovation 2.5 Business Model Innovation 2.6 Application of Information Technology into the Innovation of Business Models Case Study Nº3 Disruptive Innovation of the Automotive Industry Case Study Nº4 Tesla’s High-End Disruption Model 2.7 Essential and Additional Resources Chapter 3: Methods and Tools for Innovation 3.1 Introduction 3.2 Methods of Innovation 3.3 Theories of Innovation 3.4 Tools for Innovation Case Study Nº 5 Disruptive Innovation in the Education Sector Case Study Nº 6 Insurtech Community Hub (ICH) and Bdeo 3.5 Essential and Additional Resources Chapter 4: Entrepreneurial Skills 4.1 Introduction 4.2 Adaptability 4.3 Find and Manage People 4.4 Managing Cash Effectively 4.5 Focus on Customers 4.6 Selling 4.7 Humility 4.8 Creating and Managing Alliances 4.9 Creativity and Innovation 4.10 Optimism and Inspiration Case Study Nº 7: Imogen Heap – Will There Be a Blockchain Revolution? Case Study Nº 8: New Methods for Digital Skills Education in Developing Countries 4.11 Essential and Additional Resources Chapter 5: Entrepreneurship and Innovation Management, an Integrative Approach 5.1 Introduction 5.2 Managing the Entrepreneurial Journey 5.3 Business Model Innovation 5.4 Innovation Methods and Tools 5.5 Becoming a Successful Entrepreneur 5.6 Final Reflection Case Study Nº 9: The Entrepreneurial Journey of Airbnb Case Study Nº 10: Deki – A Charity, Evolving Over Time 5.7 Essential and Additional Resources Index

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Author Information

Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management, and Journal of Business Ethics. Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems. Leigh Wharton is an entrepreneur, consultant, and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh’s DBA from Manchester Business School is in Investment Readiness of early stage businesses.

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