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Full Product Details

Author:   Shaoming Zou ,  Hui Xu ,  Linda Hui Shi
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Group Publishing Limited
Volume:   25
Dimensions:   Width: 15.20cm , Height: 3.00cm , Length: 22.90cm
Weight:   0.635kg
ISBN:  

9781784414481

ISBN 10:   1784414484
Pages:   344
Publication Date:   04 February 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Born Global Firms: Evolution of a Contemporary Phenomenon. The Market Orientation of Domestic and International New Ventures. The Effects of Entrepreneurial Marketing Strategies on the Long-Term Competitive Sustenance of Born Global Firms: Examples from the Indian Knowledge-Intensive Services Industry. The Alliance Capability of Technology-Based Born Globals. The Effects of Dynamic Capabilities on Value-Based Pricing and Export Performance. Export Marketing Strategy and Performance among Micro and Small Brazilian Enterprises. The Effect of Social Media Adoption on Exporting Firms’ Performance. A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012. A Framework for Understanding Firms’ Foreign Exit Behavior. Institutional Forces and Firms’ Positioning in China and Brazil. Does the Value of Global Brands Apply to Both Foreign and Domestic-Based Global Brands?. Luxury Brands in Emerging Markets: A Case Study on China. The Effects of Stability, Diversity, and Density on Relationship Flexibility in an International Retail Supply Network: A Proposed Theory and Research Hypotheses. Entrepreneurship in International Marketing. List of Contributors. Advances in international marketing. Entrepreneurship in International Marketing. Copyright page. Entrepreneurship in International Marketing and AIM Volume 25.

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