Entrepreneurship: Ideas in Action Updated, 6th, Precision Exams Edition
Author:   Cynthia Greene (Marietta, GA)
Publisher:   Cengage Learning, Inc
Edition:   6th edition
ISBN:  

9781337904698


Publication Date:   05 January 2018
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Entrepreneurship: Ideas in Action Updated, 6th, Precision Exams Edition


Overview

ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.

Full Product Details

Author:   Cynthia Greene (Marietta, GA)
Publisher:   Cengage Learning, Inc
Imprint:   South Western Educational Publishing
Edition:   6th edition
Dimensions:   Width: 22.00cm , Height: 27.90cm , Length: 2.50cm
Weight:   1.160kg
ISBN:  

9781337904698


ISBN 10:   1337904694
Publication Date:   05 January 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Should You Become an Entrepreneur? 2. Entrepreneurs in a Market Economy. 3. Develop a Business Plan. 4. Identify and Meet a Market Need. 5. Market Your Business. 6. Distribution, Promotion, and Selling. 7. Select a Type of Ownership. 8. Locate and Set Up Your Business. 9. Plan and Track Your Finances. 10. Operations Management. 11. Human Resource Management. 12. Risk Management. 13. Management for the Future. Glossary. Index.

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Author Information

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

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