Overview

Full Product Details

Author:   Gloria Jiménez-Marín ,  Alejandro López Rodríguez ,  Miguel Torres García ,  José Guadix Martín
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.235kg
ISBN:  

9780367522667

ISBN 10:   0367522667
Pages:   84
Publication Date:   09 March 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part I. Basic Principles for Successful Rural Entrepreneurship. 1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, José L. Córdoba Leiva and Susan Giesecke. 2. Where is the money? Funding and finances Félix Jiménez-Naharro, María Mar González-Zamora and Tom Horsey. 3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jiménez-Marín and Marta Domínguez de la Concha-Castañeda.4. Business development and day to day operations Rodrigo Elías Zambrano and Javier Domingo Morales. 5. Assembling a tech-team Emilio Solís and Álvaro Pareja. 6. Legal tips for newcomers Víctor López and Ricardo San Martín. 7. Dealing (and working) with large companies Óscar Carreras and Patricia Hernanz. Part II. Entrepreneurship with Rural Start-ups. 8. Spain Coordinated by Patricia López Trabajo. 9. USA Coordinated by Susan Giesecke. 10. Portugal Coordinated by Patricia Margarida Farias Coelho. 11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Mónica Reyes. 12. United Kingdom Coordinated by Irene García Medina.

Reviews

Author Information

Gloria Jiménez-Marín is Professor in the Audiovisual Communication and Advertising Department at the University of Seville, Spain. Alejandro López Rodríguez is an Entrepreneur and CEO of 360º Heritage, Spain. Miguel Torres García is Director of Knowledge Transfer and Entrepreneurship in University of Seville, Spain. José Guadix Martín is Professor of Business Organisation and Vice-Rector of Technology Transfer at the University of Seville, Spain.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions