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Author:   Emelia Amoako Asiedu ,  Richard Kofi Asravor ,  Robert Ebo Hinson ,  George Oppong Ampong
Publisher:   Springer Nature Switzerland AG
Imprint:   Palgrave Macmillan
ISBN:  

9783032141736

ISBN 10:   3032141737
Pages:   369
Publication Date:   24 April 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Chapter 1: Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa – The Realities of Post COVID-19 ERA.- Chapter 2: Entrepreneurship and Innovation in Ghana - Post Covid-19 Realities.- Chapter 3: Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprise (SME’s).- Chapter 4: Technology and Digitization in Small and Medium-Sized Enterprises in Ghana: Impact on Financial Performance.- Chapter 5: Sustainability marketing, social responsibility, ethics, and SME performance: the moderating role of government regulations.- Chapter 6: Leveraging Digital Technologies for Enhanced Complaint Management In Delivery Service SMEs: Insights From Ghanaian Consumer Behaviour.- Chapter 7: SMEs in the 4th Industrial Revolution: A Marketing Shift.- Chapter 8: The Role and Relevance of Marketing in Small and Medium-Sized Enterprises (SMEs) in Africa.- Chapter 9: Strategic Marketing Planning in Small and Medium-Sized Enterprises (SMEs).- Chapter 10: The role of digital advertising and AI-based public relations in Brand promotions: Conceptual Framework.- Chapter 11: Financial management among SMEs in Africa: The Ghanaian Case.- Chapter 12: The Role Entrepreneurial Orientation And Social Media Marketing On SMEs Performance.- Chapter 13: Building A Strong Online Presence For Small And Medium Enterprises: An Emerging Market Perspective.- Chapter 14: Chatbots and AI-based marketing as a digital marketing communication strategy for SMEs in Africa: Conceptual Framework.- Chapter 15: Dynamics of Small and Medium Enterprises' Borrower Characteristics and Credit Risk in Ghana.- Chapter 16: Conclusion and Reflections.

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Author Information

Emelia Amoako Asiedu, Associate Professor, Heads department of Marketing at GCTU Business School. Richard Kofi Asravor , Senior Lecturer, Heads department of Economics at GCTU Business School. George Oppong Appiagyei Ampong, is the  Dean of GCTU Business School. Robert Ebo Hinson is a Marketing Professor at the University of Ghana.  

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