Entrepreneurship and Innovation During Austerity: Surviving Beyond the Great Recession
Author:   I. Chaston
Publisher:   Palgrave Macmillan
ISBN:  

9781137324429


Pages:   266
Publication Date:   30 July 2013
Format:   Hardback
Availability:   In Print   Availability explained
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Entrepreneurship and Innovation During Austerity: Surviving Beyond the Great Recession


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Overview

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Full Product Details

Author:   I. Chaston
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 2.00cm , Length: 21.60cm
Weight:   4.483kg
ISBN:  

9781137324429


ISBN 10:   1137324422
Pages:   266
Publication Date:   30 July 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.

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