Overview

The path to excellence - how companies break out of mediocrity How do companies manage not only to survive in a hyper-competitive global market, but also to grow profitably in the long term? This book provides a clear answer - with a tried-and-tested model and concrete recommendations for action. Following the success of Verdammt zur Spitzenleistung (Damned to Excellence), this book is aimed at entrepreneurs and managing directors who have understood the ""why"" - and now want to know how to do it. Based on decades of management and consulting experience, the author presents the 10-P model: ten strategic building blocks that must be consistently coordinated - from positioning to product to performance. Provocative, practical, and direct-with numerous examples from industry, trade, and services. Those who want to leave mediocrity behind will find not only inspiration here, but also a concrete roadmap. For everyone who is ready to take responsibility-and lead their company to peak performance.

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