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9781849808163

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'This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading, and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates it relevance to policy and practice.' - Mark C. Casson, University of Reading, UK 'The fast growing creative industry now outperforms all other sectors of UK industry. Its unique characteristics of complex structures of commercial, artistic and technical resources have attracted much research attention from various disciplines. In this book, Denise Tsang provides some very valuable insights on the topic of Entrepreneurial Creativity of this industry, especially the complex coordination of production and distribution of digital media products. It is a very good book to recommend.' - Xiaosong Yang, Bournemouth University, UK 'Tsang is well-known for her bold and original perspectives on entrepreneurship. She finds the perfect subject for her special talents in this study of creativity in digital media. She employs the previously discrete literatures on the theory of entrepreneurship and organizational creativity to analyze the online world of British television, magazine and video games. The compelling insights which emerge will be of as much interest to practitioners as to management scholars of this brave new virtual world.' - Geoffrey Jones, Harvard Business School, US

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Denise Tsang, Lecturer, Henley Business School, University of Reading, UK

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