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Author:   Elizabeth Gackstetter Nichols (Drury University, USA) ,  Amy C. Lewis (Texas A&M University-San Antonio, USA) ,  Dave Tomczyk (Quinnipiac University in Hamden, Connecticut, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032217581

ISBN 10:   1032217588
Pages:   216
Publication Date:   01 June 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis Part 1: Ideas, Innovation, and Failure Chapter 1- Entrepreneurial Cosplay: Success Maximization, Business Ownership, and the Entrepreneurial Mentality Dave Tomczyk Chapter 2- Third Party Content Creators in eSport Christopher McCutcheon, Michael Hitchens, Mitchell McEwan Chapter 3- Entrepreneurial Cosplay: Women and Crossplay in Mexico Mitzi Ariana Pérez Trejo Part 2: Intrapraneurship Chapter 4- Reign in Your Baloney Pony: Managing Sexual Taboo for Success Elizabeth Gackstetter Nichols Chapter 5- Nerds and Copyright Matthew Mangum Chapter 6- Threat of Familiar Faces: Cosplay Outside of Conventions Luxx Mishou Chapter 7- Violence against Women in The Witcher and Game of Thrones Madison Sears & Mary Ingram-Waters Chapter 8- Cosplay through a Lens of Family Business D'Lisa N. McKee Part 3: (Self)-Branding Chapter 9- Marketing, Personal Branding, and Positioning: Cosplay: Personal Branding … on Steroids! Ruby Daniels Chapter 10- Child Cosplayers: Embodying Potentialities Sara Austin Chapter 11- Heroic Returns on Investment: Economic Considerations of Cosplay in the United States Erin Kenny Chapter 12-Managing Cosplay Identities: For love or money? Amy C. Lewis

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Author Information

Elizabeth Gackstetter Nichols is a professor of Spanish and gender studies at Drury University. Her research covers international beauty work, cosplay and popular culture. She is a long-time cosplayer and blogs at www.cosplaymom.com. Amy C. Lewis is a professor of management and associate dean of business at Texas A&M University-San Antonio. Her research interests involve social identity, motivated cognition and stigma. She also enjoys cosplaying, primarily focusing on the Star Trek fandom. Dave Tomcyzk is an associate professor of entrepreneurship and game design at Quinnipiac University. His research covers unusual businesses, creativity and how to teach entrepreneurship. His first board game, Catharsis, was published by his company Cyber Wizard Games in 2022.

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