Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation
Author:   Hans Kaufmann ,  S M Riad Shams
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2016
ISBN:  

9781137479747


Pages:   268
Publication Date:   26 October 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation


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Author:   Hans Kaufmann ,  S M Riad Shams
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2016
Dimensions:   Width: 14.00cm , Height: 2.10cm , Length: 21.60cm
Weight:   0.495kg
ISBN:  

9781137479747


ISBN 10:   1137479744
Pages:   268
Publication Date:   26 October 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD. Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.

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