Overview

"Today, China's elderly population is approaching a staggering 170 million and in 2025 it will exceed 250 million. This demographic fact coupled with a growing Chinese middle class, have combined to make the senior living business one of the most dynamic new industries on the Mainland. There is a lot that Westerners can do here...and a lot they will not be able to do. The extent to which Western experts in geriatrics and those in the business of health care can participate in this extraordinary industry depends on one's ability to do business the Chinese-way. And what doing business the Chinese-way actually means is not easily defined but requires a cultural awareness that comes only with time spent in China and, of course, that elusive quality of effective cross-cultural relationships, patience. Enter the Ageing Dragon... is an insightful chronicle of one man's experience in the senior living business in China from its very inception...his views on its future development and more importantly, how he was successful. A gifted story teller with intuitive multicultural business instincts, the author artfully narrates the story through the entertaining lens of classical movies about China. Advance praise from global senior living industry leaders! ""...Cole's informed and often humorous observations on senior living in China are both timely and extremely helpful...he helps us understand this unique market!"" Brad Perkins, FAIA MRAIC AICP- Chairman/CEO - Perkins Eastman (USA) ""I was deeply moved by Bromme's understanding, profound grasp and broad sympathy toward the plight of aged population in China"" Yue Tang - Partner, JuneHe Law Firm (China) ""Félicitations Bromme!...une brillante analyse!"" Pascal Brunelet - CEO, Colisée Patrimoine (France) ""An immensely valuable resource for senior living in China...very insightful...prescient...Bromme understands China to a T!"" Kevin Ryan - CEO, Waterbrook Senior Living (Australia) ""...I found Cole's new book not only entertaining but also quite informative! David Freshwater - Chairman, The Freshwater Group (USA)"

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9780985687106

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Bromme Hampton Cole was born in New Orleans, USA but having lived on the island of Manhattan for many years, he is much more a peripatetic New Yorker than a son of the Big Easy. He has also lived a good portion of his life abroad in such countries as France, Taiwan, Colombia and now lives in China; he is fluent in French, Spanish and Mandarin. An incurable adventurer, he is a Mason and part of the proud Dutch diaspora. Professionally, he has been involved in the business of health care for most of his career, from banking to investment and now from as a consultant and advisor to similarly minded Asian businessmen. He is equally passionate about his client's success as he is in providing a decent future for the elderly in an ageing world. When he isn't in Asia managing his health care businesses, he can be found in New York City: recharging in the East Room with the gentlemen of 69th street, at Collation on 23rd street or reveling in the simple joy of flying kites with his family on Asparagus Beach in Amagansett, NY.

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