Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
Author:   Todd C Helmus ,  Christopher Paul ,  Russell W Glenn
Publisher:   RAND
ISBN:  

9780833041562


Pages:   240
Publication Date:   15 June 2007
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation


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Overview

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

Full Product Details

Author:   Todd C Helmus ,  Christopher Paul ,  Russell W Glenn
Publisher:   RAND
Imprint:   RAND
Dimensions:   Width: 15.40cm , Height: 1.50cm , Length: 23.10cm
Weight:   0.385kg
ISBN:  

9780833041562


ISBN 10:   0833041568
Pages:   240
Publication Date:   15 June 2007
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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