Overview

Gamification is transforming how we engage with various aspects of life by applying game design elements like points, badges, and challenges. Originally popular in video games, it now influences fields such as education, business, and healthcare. In education, gamification enhances student engagement, motivation, and knowledge retention by creating interactive learning experiences. Businesses leverage it to boost employee productivity, improve customer loyalty, and make tasks more rewarding. Similarly, healthcare uses gamification to promote healthier behaviors and improve patient adherence to treatment plans through engaging tools and applications. Exploring the transformative potential of gamification empowers these fields to craft more engaging and impactful experiences. Enhancing Engagement With Gamification: Education, Business, and Healthcare Perspectives provides a comprehensive exploration of how gamification is being utilized across education, business, and healthcare sectors. Through a collection of theoretical insights, practical strategies, and real-world case studies, this book illustrates the transformative potential of gamification. Covering topics such as architectural education, geriatric nursing, and user experience, this book is an excellent resource for educators, business leaders, healthcare professionals, managers, human resources professionals, organizational development specialists, doctors, nurses, therapists, academicians, and more.

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Ricardo Marcão , PhD, MBA, PMP, is a Senior International Project Manager in the Banking industry with deep knowledge in other industries, like Pharma, IT, and Professional Services. He is renowned for his expertise in Management, Finance, and Strategy. At a prominent Portuguese university, he teaches the next generation in Strategy, Supply Chain Management, Corporate Management, Finance, and Project Management. An acclaimed international speaker, Ricardo is instrumental in forging transatlantic relations between the US and Europe. His membership in SCIP Portugal and APMP in NYC reflects his commitment to strategic and competitive intelligence, while his association with PMI Portugal signifies his dedication to project management excellence. Ricardo's career embodies a strategic progression from organizational tactics to grand strategy, culminating in his current focus on international relations. Vasco Santos holds a PhD in Business Sciences with specialization in Marketing (Fernando Pessoa University, Portugal), a PhD in Tourism (Seville University, Spain), a Post-Doc in Innovation Management applied to Sustainable Luxury Tourism (Aveiro University, Portugal), an Habilitation in Management (European University, Portugal), an MSc in Marketing and Tourism Promotion, and a BA in Hospitality Management (Higher School of Tourism and Maritime Technology, Polytechnic of Leiria). Lecturer at the Polytechnic University of Tomar. Lecturer at the Higher Institute of Management and Administration of Santarém. Full researcher in GOVCOPP (Competitiveness, Innovation and Sustainability Research Group), University of Aveiro. Effective and founding member of PNT - National Tourism Platform. Author of several scientific papers and book chapters. Research areas: tourism, marketing, employer branding and management.

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