Overview
Delivering a personalized customer experience is critical for modern marketers, with AI tools pivotal to this transformation. By harnessing AI technologies, businesses gain deeper insights into customer behavior, anticipate needs, and tailor interactions. From chatbots that provide instant support to recommendation engines that drive engagement, AI-powered marketing enables brands to connect with consumers in relevant, timely, and meaningful ways. As expectations for personalization rise, integrating AI into marketing strategies may create lasting customer relationships and help organizations stay competitive in a digital world. Enhancing Customer Experience With AI-Powered Marketing explores how AI technologies like machine learning and chatbots transform marketing approaches. It examines the challenges faced while presenting AI solutions and customer experience transformations. This book covers topics such as personalized content, social media, and virtual technology, and is a useful resource for marketers, business owners, computer engineers, academicians, researchers, and scientists.
Full Product Details
Author: Mahwish Zahara
Publisher: IGI Global
Imprint: IGI Global
ISBN: 9798337332222
Pages: 316
Publication Date: 12 August 2025
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
Mahvish Zahara teaches Digital Marketing at the University of Bedfordshire and specializes in AI applications for marketing along with consumer behaviour analysis and strategic business development. She earned her PhD in Marketing while studying how Millennials view environmental sustainability and how these perceptions affect their purchasing intentions and behaviours. The MSc course on AI in Marketing under development by Dr. Zahara prepares students to apply AI across digital strategy enhancement, automation systems and data-centric decision-making processes. She actively conducts research while supervising four doctoral students who are investigating AI applications within the banking, supply chain management and marketing fields. Her proficiency in AI-powered research approaches has been acknowledged worldwide which led to invitations to speak at events including the Artificial Intelligence Symposium 2024 and the AI in Business and Society module (MSc Business Analytics) at Queen’s University Belfast. Dr. Zahara's academic work connects AI technology with marketing strategies to help businesses implement data-driven AI solutions that adhere to ethical marketing standards. Through academic publications and conference presentations alongside interdisciplinary partnerships she leads the advancement of AI in marketing business innovation.
