Overview

Unlock the world of sales engineering with this practical and insightful guide, designed for both newcomers and those looking to sharpen their skills. Beginning with a warm welcome and foundational concepts, the book delves into what it truly means to work in sales and sales engineering. Readers will gain an insider's perspective on the typical sales process, the importance of continual learning, and the vital role of research in achieving success. With engaging chapters like ""Grab Your Shovel and Dig In,"" this book offers actionable advice, real-world wisdom, and motivation for anyone aspiring to excel in the often misunderstood world of sales engineering. Whether you're just starting out or eager to deepen your expertise, this is your go-to companion for mastering the art and science of solving customer problems.

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