Overview

The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement. The book covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It provides insights into the tools necessary to evaluate the impact of successful employee communications campaigns. This second edition’s updates include new chapters on artificial intelligence and crisis communications through the lens of employee communication, new case studies, new biographies and updated approaches to topics like DEI communications and change communications. This book is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate and employee communication. New to this edition, supporting online resources are available: test and quiz questions, discussion topics and slide decks for each chapter. Please visit www.routledge.com/9781041048305.

Full Product Details

9781041048312

Table of Contents

Reviews

“Connecting with any audience demands discipline, strategy and preparation. Dollins' and Stemmle’s 2nd edition of Engaging Employees Through Strategic Communication has lessons and insights relevant for every communicator and business professional. It’s a must-read for anyone who wants engaged employees, teams and leaders.” Leigh Diffey, NBC Sports Commentator, Play-by-Play – NASCAR Cup Series, Motorsports and Olympics “This book is a masterclass in the art and science of employee communication. With clarity and depth, it guides readers from foundational concepts and strategic planning to measurement, ethics, and the evolving role of technology, especially AI, in shaping workplace dialogue. Dollins and Stemmle weave together real-world insights and practical advice for today’s complex organizational landscapes. Whether you’re learning the basics, advising the C-suite, looking to expand your skills or navigating a crisis, this resource delivers both the vision and the playbook to succeed.” Gina Anderson, Fortune 100 financial services executive “Having well-informed, engaged and loyal employees is the secret sauce for any size organization to build a strong culture and achieve desired results. Mark Dollins and Jon Stemmle have provided a blueprint to create and enhance successful organizations with Engaging Employees through Strategic Communication. This new edition demonstrates how internal communications can be used strategically to reach employees across various channels, particularly as technology evolves rapidly and changes the way organizations function. Now more than ever, communications students and professionals need this type of resource to better understand how to drive clear and transparent storytelling and create compelling events to keep employees informed, aligned with organizational goals and motivated to perform at their best every day.” Bill Etling, Senior Vice President, Corporate Affairs (North America), Nestlé Purina PetCare Co. ""At a time when employee engagement is at a 10-year low, Mark Dollins and Jon Stemmle have created a very timely and important guide to the art and science of bridging strategy, story and culture to drive performance and success. Engaging Employees through Strategic Communication should be on every communicator's desk."" Steve Soltis, UVA Darden School of Business and Co-Founder of Arvo Advisory

“Connecting with any audience demands discipline, strategy and preparation. Dollins' and Stemmle’s 2nd edition of Engaging Employees Through Strategic Communication has lessons and insights relevant for every communicator and business professional. It’s a must-read for anyone who wants engaged employees, teams and leaders.” Leigh Diffey, NBC Sports Commentator, Play-by-Play – NASCAR Cup Series, Motorsports and Olympics “This book is a masterclass in the art and science of employee communication. With clarity and depth, it guides readers from foundational concepts and strategic planning to measurement, ethics, and the evolving role of technology, especially AI, in shaping workplace dialogue. Dollins and Stemmle weave together real-world insights and practical advice for today’s complex organizational landscapes. Whether you’re learning the basics, advising the C-suite, looking to expand your skills or navigating a crisis, this resource delivers both the vision and the playbook to succeed.” Gina Anderson, Fortune 100 financial services executive “Having well-informed, engaged and loyal employees is the secret sauce for any size organization to build a strong culture and achieve desired results. Mark Dollins and Jon Stemmle have provided a blueprint to create and enhance successful organizations with Engaging Employees through Strategic Communication. This new edition demonstrates how internal communications can be used strategically to reach employees across various channels, particularly as technology evolves rapidly and changes the way organizations function. Now more than ever, communications students and professionals need this type of resource to better understand how to drive clear and transparent storytelling and create compelling events to keep employees informed, aligned with organizational goals and motivated to perform at their best every day.” Bill Etling, Senior Vice President, Corporate Affairs (North America), Nestlé Purina PetCare Co.

Author Information

Mark Dollins is President of North Star Communications Consulting, USA. Jon Stemmle is a Professor of Strategic Communication in the Missouri School of Journalism at the University of Missouri, USA.

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