Engaging Consumers through Branded Entertainment and Convergent Media
Author:   Jose Marti Parreno ,  Carla Ruiz Mafe ,  Lisa Scribner
Publisher:   Idea Group,U.S.
ISBN:  

9781466683426


Pages:   301
Publication Date:   30 April 2015
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Engaging Consumers through Branded Entertainment and Convergent Media


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Author:   Jose Marti Parreno ,  Carla Ruiz Mafe ,  Lisa Scribner
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 15.20cm , Height: 2.20cm , Length: 22.90cm
Weight:   1.170kg
ISBN:  

9781466683426


ISBN 10:   1466683422
Pages:   301
Publication Date:   30 April 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jose Marti Parreno, Universidad Europea de Valencia, Spain. Carla Ruiz Mafe, Universidad de Valencia, Spain. Lisa Scribner, University of North Carolina Wilmington, USA.

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