Overview

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell s extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry s experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Full Product Details

9781322777313

Table of Contents

Reviews

This book is stuffed with concrete examples, bringing the often-nebulous concept of audience engagement into the practical world. Batsell answers the 'why' of the strategies he discusses, not just the 'what' and the 'who, ' and the book will be interesting to optimists invested in the future of news.--Joy Mayer, Missouri School of Journalism, and director of community outreach, Columbia Missourian

Author Information

Jake Batsell is an assistant professor of journalism at Southern Methodist University, where he teaches digital journalism and media entrepreneurship. He previously worked as a staff writer for the Seattle Times and the Dallas Morning News.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available