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OverviewEngage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media Full Product DetailsAuthor: Brian Solis , Tom Zingarelli , Ashton KutcherPublisher: Gildan Media Corporation Imprint: Gildan Media Corporation ISBN: 9798200547401Publication Date: 20 July 2020 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources. A veteran voice artist, Tom Zingarelli has produced and narrated many audiobooks in the last several years. He has also recorded books for the Connecticut State Library for the Blind and Physically Handicapped. His voice was featured on the popular PBS children's television program Between the Lions and in the off-Broadway production of Ruthless, the Musical. Tab Content 6Author Website:Countries AvailableAll regions |
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