Overview

Engage: The 2025 Charity Communications Guide is a practical, no-nonsense companion for fundraisers, marketers, comms leads, and charity leaders who want to tell their story well, without compromising on values or drowning in jargon. Inside, you'll find: Real-world examples you'll recognise Ethical, honest storytelling advice Tools to map your audience and sharpen your message Templates and checklists you can put to work today Help with social media, content planning, digital tools, and more Guidance on compliance, measurement, and impact Written by Linzi Jones MSc, a charity marketing strategist with over 20 years' experience in the UK third sector, this book is designed to be dipped into, scribbled on, bookmarked, and used again and again. Whether you're a one-person team or part of a growing organisation, this is your go-to guide for confident, strategic, values-led charity marketing, content, and communications.

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