Overview

There are only FIVE reasons why client engagement experiences fail. And that's great news, because once you understand these reasons you can begin to acquire the skills, insights and resources to eliminate them from impacting your business. And trust me they are impacting your business. There is nothing more costly, time consuming or emotionally draining than experiencing a failed outcome with a qualified prospect of your product or service offering. Here are the FIVE, and only FIVE reasons why client engagement experiences fail. The FIRST is a failure to understand the client requirement. The SECOND is a failure to communicate a viable product or service solution. The THIRD is a failure to differentiate your product or service offering from competitive offerings. The FOURTH is a failure to align with your client's unique decision-making needs. And FIFTH and final reason why client engagement experiences fail is a failure to overcome your client's fears, frustrations or positional impasses. THAT'S IT ... THAT'S ALL! There are NO other reasons! Once you obtain the skills, insights and resources to prevent these five failed outcomes your win rate dramatically improves. So read this book, learn the skills and master their application. Remember, when engaging clients, you have a choice. Make the choice to Engage BRILLIANTLY!

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