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Joe Macleod has been working on the issue of appropriate endings and closure experiences for fifteen years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and now a book. His 20-year professional career has been in web, telecoms and carrier companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built a globally recognised team, working with the world's favourite brands on the most pioneering of products. A regular speaker and commentator of design and design education as well as the founder of the IncludeDesign campaign that brought the UK's leading designers together to defend creative education. He now works on the Closure Experiences project; researching, talking, consulting and writing about this important yet overlooked issue.

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