Overview

Full Product Details

Author:   Marcus Sheridan ,  Bob Ruffolo
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   3rd edition
Dimensions:   Width: 15.80cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.454kg
ISBN:  

9781394282784

ISBN 10:   1394282788
Pages:   288
Publication Date:   21 April 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Preface: Endless Customers: Evolving Beyond They Ask, You Answer xv Introduction xvii Section 1 Preview of the Endless Customers SystemTM 1 Chapter 1 Why Customer Acquisition Is Harder Than Ever—And How to Fix It 3 Chapter 2 The 4 Pillars of a Known and Trusted Brand 15 Chapter 3 Navigating the Era of Zero-Click 23 Section 2 Say What Others Aren’t Willing to Say 29 Chapter 4 The Big 5 31 Chapter 5 Topic 1: Cost and Price 37 Chapter 6 Topic 2: Problems 47 Chapter 7 Topic 3: Versus and Comparisons 51 Chapter 8 Topic 4: Reviews 55 Chapter 9 Topic 5: Best in Class 61 Chapter 10 Getting Started with The Big 5 65 Section 3 Show What Others Aren’t Willing to Show 71 Chapter 11 The Future of Video and Becoming a “Media Company” 75 Chapter 12 Videos That Move the Sales Needle: The Selling 7 79 Chapter 13 YouTube’s Importance for Endless Customers 87 Chapter 14 The Structure for Videos That Capture and Excite 91 Chapter 15 The Power of Vertical Video on Social Media 97 Chapter 16 Getting Started with Video 103 Section 4 Sell How Others Aren’t Willing to Sell 109 Chapter 17 Empower Buyers Through Self-Service 113 Chapter 18 Sell Faster and Better with Assignment Selling 135 Chapter 19 Building a Powerful Sales Culture Behind the Scenes: SMEs and Revenue Teams 149 Section 5 Be More Human Than Others Are Willing to Be 153 Chapter 20 Keeping the Human Element Intact 155 Chapter 21 Create a More Human Website with Better Messaging 161 Chapter 22 Connect Deeper with More “Human” Content 169 Chapter 23 The Future of Digital Humans in Customer Engagement 173 Section 6 A Call for Disruption 179 Chapter 24 Why Disruption Matters 181 Section 7 Putting It All Together 189 Chapter 25 Putting The 5 Components of Endless Customers into Action 193 Chapter 26 Measuring and Tracking Your Success with Endless Customers 229 Chapter 27 Accelerating and Sustaining Your Success 241 The Pride Cycle: Why Giants Fall 245 Notes 249 Acknowledgments 251 About the Author and IMPACT 253 Index 255

Reviews

Author Information

MARCUS SHERIDAN is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for They Ask, You Answer, the predecessor to this book. Today, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in this book. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market.

Tab Content 6

Author Website:  

Countries Available

All regions