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OverviewTechnology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing. Full Product DetailsAuthor: Hans Ruediger Kaufmann , Agapi ManariotiPublisher: MKP Techologies Imprint: MKP Techologies Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.90cm Weight: 0.664kg ISBN: 9781683180128ISBN 10: 1683180127 Pages: 150 Publication Date: 30 May 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationHans Ruediger Kaufmann, University of Nicosia, Cyprus. Agapi Manarioti, The Brand Love, Cyprus. Tab Content 6Author Website:Countries AvailableAll regions |