Overview

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge. The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

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Chris Jones is the author of Out of Orbit: The Incredible True Story of Three Astronauts Who Were Hundreds of Miles Above Earth When They Lost Their Ride Home, Too Far from Home: A Story of Life and Death in Space, and Falling Hard: A Rookie's Year in Boxing. Jones was formerly a sportswriter at the National Post, where he won an award as Canada's outstanding young journalist. He joined Esquire as a contributing editor and sports columnist, and became a writer at large when he won the 2005 National Magazine Award for Feature Writing for the story that became the basis for his second book. His work has also appeared in The Best American Magazine Writing and The Best American Sports Writing anthologies. He lives in Ottawa, Canada. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe.

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