Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas

Author:   Teresa Alaniz ,  Stefano Biazzo
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2024
ISBN:  

9783031498763


Pages:   181
Publication Date:   16 February 2024
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas


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Author:   Teresa Alaniz ,  Stefano Biazzo
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2024
Weight:   0.453kg
ISBN:  

9783031498763


ISBN 10:   3031498763
Pages:   181
Publication Date:   16 February 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

The challenges of generating Emotion-Focused product ideas.- Process creation: structuring the Emotion-Driven Innovation.- The language of Emotion-Driven Innovation.- Process development: testing the E-DI in academic environments.- Process validation: towards the application of E-DI in real design practice.- Emotion-Driven Innovation - The process.-Emotion-Driven Innovation: An Inside-Out Approach to Design

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Author Information

Teresa Alaniz works as the Director of Design Delivery and Strategist at NiEW, an internationally award-winning Boutique Advisory firm based in Italy. She assists companies of various sizes, from small businesses to corporate entities, in their digital transformation. Her approach involves applying design methodologies across a range of sectors, including government entities, traditional businesses, and rising startups, to help them succeed in competitive markets through tailored consultancy. Teresa received her Ph.D. in Management Engineering from the University of Padua, Italy. Her research focused on developing a process for envisioning emotion-focused new product ideas. She also holds an MSc in Industrial Design from the University of Porto, Portugal. Prior to this experience, she was a Professor at the Monterrey Institute of Technology and Higher Education in Mexico, teaching courses in creativity and innovation, user experience, and entrepreneurship. Stefano Biazzo is Professor of Innovation Management at the University of Padua (Italy). He has published extensively both in national and international journals on product innovation and organizational innovation issues. Stefano Biazzo has over 20 years of experience in organizational change management, focusing on developing and disseminating concepts, methodologies, and tools to enhance firm performance through the adoption of innovation and foster continuous improvement. He has recently published with Springer “Product Innovation: Intelligence, Discovery, Development” (with Professor Roberto Filippini) and “Digital Business Models for Industry 4.0” (with Professor Carlo Bagnoli et al.).

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