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9781538705599

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Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike's millions of loyal consumers ... This inspirational approach, brought to life in the book, has been Greg's legacy, and it's given Nike a tremendous edge over its global competition. --Bob Greenberg, Founder and Executive Chairman of R/GA Filled with remarkable stories from Greg Hoffman's time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended. --Jonah Berger, author of CONTAGIOUS A brand isn't a logo, it's a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better. --Seth Godin, author of THE PRACTICE EMOTION BY DESIGN is Greg Hoffman's transformative and intensely personal journey building one of the world's most important, groundbreaking brands. It's a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company. --Laszlo Bock, author of WORK RULES! The branding lessons in Greg Hoffman's EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here. --Daymond John, New York Times bestselling author and co-star of Shark Tank

"""Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike's millions of loyal consumers ... This inspirational approach, brought to life in the book, has been Greg's legacy, and it's given Nike a tremendous edge over its global competition.""--Bob Greenberg, Founder and Executive Chairman of R/GA ""Filled with remarkable stories from Greg Hoffman's time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.""--Jonah Berger, author of CONTAGIOUS ""A brand isn't a logo, it's a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better."" --Seth Godin, author of THE PRACTICE ""EMOTION BY DESIGN is Greg Hoffman's transformative and intensely personal journey building one of the world's most important, groundbreaking brands. It's a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company."" --Laszlo Bock, author of WORK RULES! ""The branding lessons in Greg Hoffman's EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here."" --Daymond John, New York Times bestselling author and co-star of ""Shark Tank"""

A brand isn't a logo, it's a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better. --Seth Godin, author of THE PRACTICE EMOTION BY DESIGN is Greg Hoffman's transformative and intensely personal journey building one of the world's most important, groundbreaking brands. It's a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company. --Laszlo Bock, author of WORK RULES! The branding lessons in Greg Hoffman's EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here. --Daymond John, New York Times bestselling author and co-star of Shark Tank

Author Information

Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.

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