Overview

How much do you know about the big-name brands we live by? Virgin, BP, Land Rover, Barclays, Cadbury's, BBC and M&S. In our times the PLCs have been seen as giants, the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures, flowering only briefly. In fact, on the Fortune 500 - a roll-call of power if ever there was one - there's just one company, General Electric, which was on the list half a century ago. The rest have gone: broken, bankrupt, merged, raided for their parts. More like mayflies than megacorps. And getting more fragile all the time. The great corporations that now dominate our lives are treated by the law courts as if they were people.They have the same rights, but unlike us they have no emotions, morals or life histories.The only corporate biographies you find are celebratory, promotional portraits with the warts left out. So, we don't really know where most great brands came from or where they are going. This book spills the beans by telling the real life stories of some of the biggest corporate names, and finds them as dramatic, flawed and revealing as any human biography.

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9781849010498

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I wish this book had been available when we made the very bad mistake of becoming a public company, it is the antithesis of becoming a human company. It confirms my belief that closing down The Harvard Business School would be doing a service to mankind.... If you want to understand why we're paying the price for decades of economic folly, read this book. The chapter on BP alone is worth it. If you want to ensure that we don't repeat the mistakes of the past, read this book. In these extraordinary tales, Andrew Simms and David Boyle point the way forward, revealing how enterprise can become more socially and environmentally useful. This book is the essential guide to what went wrong with British business. From BP to Cadbury and Virgin - oil and chocolate to almost anything - these tragi-comic tales reveal how our own fates have become linked to the rise and fall of massive corporations. Eminent Corporations is a coruscating but amusing account of what goes wrong when corporations grow too large. This book is the last word in why companies should never be allowed to become 'too big to fail'.

I wish this book had been available when we made the very bad mistake of becoming a public company, it is the antithesis of becoming a human company. It confirms my belief that closing down The Harvard Business School would be doing a service to mankind... -- Gordon Roddick, Head of Body Shop and winner of the Observer Ethical Awards Lifetime Achievement Award If you want to understand why we're paying the price for decades of economic folly, read this book. The chapter on BP alone is worth it. If you want to ensure that we don't repeat the mistakes of the past, read this book. In these extraordinary tales, Andrew Simms and David Boyle point the way forward, revealing how enterprise can become more socially and environmentally useful. -- Caroline Lucas MP, leader of the Green Party This book is the essential guide to what went wrong with British business. From BP to Cadbury and Virgin - oil and chocolate to almost anything - these tragi-comic tales reveal how our own fates have become linked to the rise and fall of massive corporations. -- Larry Elliott, Economics Editor, The Guardian Eminent Corporations is a coruscating but amusing account of what goes wrong when corporations grow too large. This book is the last word in why companies should never be allowed to become 'too big to fail'. -- George McRobie, author of 'Small is Possible,' and former chairman of the Intermediate Technology Development Group

Author Information

Andrew Simms is Policy Director of the New Economics Foundation (NEF) and a board member of Greenpeace UK. He is the author of the hugely successful Tescopoly and Do Good Lives Have to Cost the Earth? David Boyle is a fellow of NEF and the author of a series of books about history, social change and the future, including Authenticity: Brands, Fakes, Spin and the Lust for Real Life, The Tyranny of Numbers and The Sum of Our Discontent. Funny Money: In search of alternative cash launched the time banks movement in the UK.

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