Overview

This volume analyzes the rising inclusion of new and emerging technologies in business. It measures the effectiveness and challenges of these tools in various aspects of strategy and decision making within small and big businesses. Businesses in the competitive market must be agile and innovative to drive growth, and the inclusion of technology and reliance on data science for decision making is fraught with its own set of challenges. Through various case studies and analysis of trends, the book explores diverse dimensions of decision science from a micro as well as macro perspective. It examines the function, management, and implementation of new technologies, like big data and AI in business operations and infrastructure, highlighting their practical applications as well as the barriers to their adoption. This book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies, and economics. It will also interest policymakers and practitioners in the field.

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9781032325477

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Avinash K Shrivastava is Assistant Professor at the International Management Institute, Kolkata, West Bengal, India. Sudhir Rana is Associate Professor in the College of Healthcare Management and Economics at the Gulf Medical University, Ajman, UAE.

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