Overview

"Email Mastery: Turning Clicks into Lifetime Value The Essential Coursebook for Profitable Community Engagement Picture this: After pouring years into your Instagram, you hit the jackpot-1 million followers. It's been a journey of endless content creation, strategic paid media, and crafting professional visuals. Your dedicated fanbase now drives a whopping 30% of your income. But on one devastating morning, you find out Meta has axed your account. No warning. Just like that, your digital empire vanishes. This nightmare scenario isn't make-believe; it's a harsh reality for too many. In an era where social networks dictate the reach of your audience, Google's algorithms control your website traffic, and privacy regulations challenge paid media strategies, Email Marketing Strategy Domination stands out as an indispensable guide. This book is more than just a collection of tactics; it's a comprehensive strategic plan designed to navigate the unpredictable digital marketing terrain. It delves into the evolution of email marketing, underscoring the significance of building your audience and offering a strategic edge in a domain where external platforms wield significant influence over customer engagement. It equips marketers, entrepreneurs, and students with the necessary skills to conduct competitive analysis, choose powerful email marketing tools, and launch campaigns that transform one-time visitors into long-term assets. Book Highlights Strategic Foundations: Unpack the essence of strategy and its translation from ancient tactics to modern digital marketing principles. Building Your Community: Learn innovative techniques for growing an organic email list and engaging your audience through gamification and powerful lead magnets. Engagement and Personalization: Master the art of segmenting your audience and personalizing content to skyrocket engagement using behavioral triggers and dynamic content. Goal Setting and Analytics: Discover how to set achievable goals with the SMART framework and measure success with key performance indicators. Design and Automation: Delve into the significance of email design and learn the efficiencies of email marketing automation to keep your strategy sharp and scalable. Who is it for? ""Email Marketing Strategy Domination"" is tailored for digital marketers, entrepreneurs, and business owners who are eager to refine their email marketing strategies. It's an essential read for those looking to enhance their digital marketing toolkit, from startups to seasoned enterprises seeking to maximize their email marketing ROI. Additionally, marketing students and academics will find the book's in-depth analysis and case studies to be a valuable addition to their learning resources. If you're determined to transform website visitors into a committed and profitable community, this book is your roadmap."

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9781738195107

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