Overview

If you'd like to ramp up your sales using a simple email 'system', then this crash course on email copywriting can show you how. But first, some ground rules: This email system will only work if you have 1) an email subscriber list of qualified leads, and 2) a proven offer... if you do, this is what you'll learn in this short book: *How to ethically 'spy' on your customers so you know exactly what they want, sometimes before they do (if you get this right, you'll never wonder what your next offer will be)*Why this 'A-List' copywriter thinks you're being too specific about your solution in your copy and what you should be harping on instead*How to use 'The Hero's Journey' to massively ramp up your response (when you understand this idea, you understand one of the underpinnings of all human choice & desire... this gives you an incredible ability to persuade and influence your readers)*The most heinous of all the marketing sins (this heathenous idea infects far too many businesses... resulting in shallow pockets, thinning hairlines, and an early grave)*The National Enquirer secret to why most market research is baloney (I'll give you a hint: This involves 'The Bible')*The Prince of Print secret to 'mailing like Gma' (this idea goes way back to the days of Direct-Mail)*How to make money from a celebrity-obsessed culture (this has been used by many marketers to grow their jolly wallets... when you do this, you can leverage the marketing efforts of businesses like Netflix)*A simple way to communicate that is 'hardwired' into the way humans think (chances are you already do this almost every day... but adding this to your emails effectively turns off all 'BS' detectors)*How to use untrue stories to make sales (this is 100% legal and 100% ethical... plus, you can write emails very quickly doing this)*How the World's Most Feared Negotiator flipped the script to sell to people in ways they enjoyed (this is more of a mindset thing than anything else... and it's monkey simple)*The dog trainer's secret to resistance-free sales *The Snowflake principle to creating a one-of-a-kind brand (funnily enough, your Mom probably gave you this advice when you were young... if only you had listened!)*Two Direct-Response 101 ways to kill the kitty with massive curiosity (these ways are so good that I'm using them to write these bullets)*The 90/10 rule to teasing the heck out of your prospects*The secret to striking while the hammer is hot (doing this will give you the best chances to make sales to fresh prospects... and will also build your brand the right way over time)*The Radio Broadcasters secret to writing great emails *The Spartan Warrior secret to getting your way (this is an ancient communication style used by the Spartans to create immortal brands... don't believe me? King Leonidas and his 300 Spartan warriors are still talked about and celebrated to this day)*One of email's superpowers that lets it 'swab the deck' of sales pages any day *A simple change you can make to your Email Service Provider in less than a minute, that can drastically grow your personal brand (this won't happen overnight, but making this switch can grant your brand tons more recognition over time)*Why this Ex-Disney employee recommends spending time and money on details only a fraction of your customers will ever see*How to 'trick' your audience's subconscious into liking you (yes this is legal and ethical)*How to 'flip the switch' in your own subconscious to easily and reliably burp out more content than your audience can chew*How to use the emails you're already writing to boost SEO and potentially drive organic search traffic to build your list (this will add maybe 2 minutes to your daily 'grind' and also serves as your FAQ file)*And more...This book is short and designed to be read in just one or two sittings. You can easily use the information inside to be making sales via email as early as tonight!

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9781661981105

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