Overview

Full Product Details

Author:   Karin M. Ekström ,  Helene Brembeck
Publisher:   Taylor & Francis Ltd
Imprint:   Berg Publishers
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781859737637

ISBN 10:   1859737633
Pages:   256
Publication Date:   01 March 2004
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Notes on Contributors, Introduction, 1. Morals and Metaphors: The Meaning of Consumption, 2. I Shop therefore I Know that I Am: The Metaphysical Basis of Modern Consumerism, 3. Culture, Consumption and Marketing: Retrospect and Prospect, 4. The Human Consequences of Consumer Culture, 5. Multiculturalism in the New World Order: Implications for the Study of Consumer Behaviour, 6. The Little Black Dress is the Solution, but what is the Problem?, 7. Making Up People: Consumption as a Symbolic Vocabulary for the Construction of Identity, 8. Gender, Technologies and Computer-mediated Communications in Consumption-related Online Communities, 9. Dreams of Eden: A Critical Reader-Response Analysis of the Mytho-Ideologies Encoded in Natural Health Advertisements, 10. Is the Modern Consumer a Buridan’s Donkey? Product Packaging and Consumer Choice, 11. Visual Consumption in the Image Economy

Reviews

'This provocative collection from a stellar cast of consumption scholars demonstrates that, after all, consumption need not be elusive, if it is pursued with an eclectic sense of interdisciplinary possibility.' Douglas B. Holt, Harvard Business School 'One can choose to study fish or one can choose to study the environment they swim in. Many traditional academic market researchers are like those who study the fish. Contributors to this volume are like those who opt to study the water. One can argue about which approach leads to catching more fish. My bet lies with those who explore the environment especially when a multidisciplinary lineup with the intellectual firepower on offer in this volume leads the race to discovery.' Eric J. Arnould, CBA Agribusiness Programs, University of Nebraska, Lincoln, USA 'This is a provocative collection that reflects some of the diverse approaches trying to make sense of the xceptionally complex field of

Author Information

Karin M. Ekstrm is Associate Professor, Director and Research Leader at the Centre for Consumer Science, Gothenburg. Helene Brembeck is Associate Professor and Research Leader at the Centre for Consumer Science, Gothenburg.

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