Overview

The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling highly personalized experiences. This technological shift enhances customer satisfaction, strengthens brand loyalty, and drives competitive advantage in an increasingly data-driven market. By harnessing AI and analytics, companies can predict trends, streamline operations, and craft strategies that resonate more effectively with their target audiences. As industries continue to evolve, this convergence plays a crucial role in shaping the future of marketing, ensuring businesses stay agile and customer focused. Ultimately, it empowers organizations to create more meaningful connections, fostering long-term growth and innovation. Elevating Brand Loyalty With Optimized Marketing Analytics and AI is an amalgamation of marketing analytics and artificial intelligence that offers a strategic framework to elevate brand loyalty. It delves into the academic foundations, practical applications, and strategic implications of integrating AI and marketing analytics with contemporary business strategies to deliver optimal customer experience. Covering topics such as big data, ethical consumption, and social media engagement, this book is an excellent resource for academicians, researchers, business leaders, IT professionals, industry researchers, policymakers, and more.

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Ruchika Sharma is working as Associate Professor at Delhi School of Business by Vivekananda Institute of Professional Studies - Technical Campus. She has earned her Ph.D. from B.I.T Mesra, Ranchi, India. Dr. Ruchika is a Gold Medalist in MBA and has more than thirteen years of experience in academics. Her research interests include consumer behavior, sustainability, tourism, digital marketing, data analytics, employer branding, and social media marketing. She has published articles in various international journals of repute listed in ABDC and Scopus. She has also presented numerous research papers at various national and international conferences at reputed Institutions such as IIMs, PAN IIM, IITs, American Marketing Association Conference, USA. She has also authored one book titled ‘Service Marketing” in the year 2019. She was also conferred with Best Teacher Award by Delhi Institute of Advanced Studies, Delhi. |Tariq Maqableh - Editor|Dr. Tariq Maqableh is an experienced academic with over 6 years of experience in an Accounting and finance discipline as a lecturer and tutor at various universities including University of Western Sydney, Charles Sturt University, southern cross Institute, Canterbury Institute of Management and ECA with a proven track record. He has taught both undergraduate and postgraduate Accounting and Management courses like Financial Management, Foundation of Accounting, Foundation of Management, Mathematics and Statistics, Strategic Management, Project Integration and change management and concepts to both face-to-face and online students’ cohorts. His teaching skills are his strength such as working in groups with the students, which enable them to participate and have a better understanding of their subject, enabling the development of their soft skills. |Fazla Rabby - Editor|Dr. Fazla Rabby is an accomplished academic and professional with a diverse background in education, management, and marketing. Holding a Ph.D. from the University of Southern Queensland, their education includes degrees and diplomas in management, leadership, and information systems from Central Queensland University and the University of Madras. As a Teaching Academic at Macquarie University and Lecturer at Canterbury Institute of Management, Dr. Rabby designs and delivers educational activities, assesses student progress, and contributes to curriculum development. Their role as Academic Director at Stanford Institute of Management and Technology highlights their leadership in stakeholder relationships, business strategies, and HR management. Ridhima Sharma is an Assistant Professor of Management at Vivekananda Institute of Professional Studies-Technical Campus. With a teaching and research experience of 12 years, she has contributed several articles to the journals of national & international repute and have presented papers in national and international conferences apart from authoring books. Her research interest includes Customer Relationship Management & sustainable consumer behavior. She is currently pursuing Post Doc from Amity University, Dubai. Rohit Bansal is working as Professor in Department of Management Studies in Vaish College of Engineering, Rohtak, India. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 16 years, he has achieved growth through robust and proactive academic initiatives. Moreover, he is working as an Online Adjunct Faculty in Optics Teacher Training Institute, Liberia. He is also working as online Instructor on Udemy.com having launched six online courses with 15.000 students enrolled till date. He has authored & edited 42 books with renowned national & international publishers including Springer Nature, IGI Global, Scrivener-Wiley Publishing, De Gruyter, Central West Publishing etc. In addition to, he has published 160 research papers and chapters in national and international journals of repute as well as edited books. His research work is published in leading publishers like Springer, MDPI, HIndawi, IGI Global, Cell Press, De Gruyter, Elseveir, Inderscience, Wiley etc. He has also presented papers in 60 conferences and seminars including IIM Indore, IIM Ranchi, IIM Jammu and IIM Kozhikode. His area of interest includes marketing management, organizational behavior, mental health and well-being, customer engagement, digital marketing, influencer marketing, emerging technologies, industry 5.0, sustainable development, e-learning . He is on Editorial Advisory Board as a member in 120 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review. He has served as member of technical committee in many international conferences. Dr. Rohit has acted as session chair and speaker in many international conferences. . He has been awarded many times for contribution to academics and research. Apart from this, he has been awarded one Australian Patent and published thirteen Indian Patents. Three scholars are currently pursuing Ph.D. under his guidance

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