Overview

Coach Prime--famed Pro Football Hall of Famer, two-time Super Bowl-winning NFL player, head football coach for the University of Colorado, inspirational leader, and one of the greatest motivators of all time--delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation to help us elevate and dominate all aspects of our life.Deion ""Coach Prime"" Sanders is that rare legendary athlete who can move from the field to the sideline, coaching his players to bring everything they've got and leave it all out there on the field. The reason is simple: Deion Sanders expects the best and will settle for nothing less. Whether it's dealing with pressure (two Super Bowl championship games and a World Series played between NFL games), using the competition to your advantage (he spent a year in San Francisco playing for the 49ers, where he was matched up daily with Jerry Rice, the best receiver of all time), or navigating depression (years ago he was so lost that he attempted to take his own life), Sanders has conquered these challenges and many more.The incredible highs and lows of the journey taken by the greatest of all time NFL superstar--and his transparent willingness to share those details with his players--has turned Coach Prime's Boulder, Colorado, football team into Destination One for some of the best players in America.Now, in Elevate and Dominate, Sanders is ready to become YOUR coach. His motivational stories and personal strategies are relatable and hugely effective beyond sports. His inspirational messages can be applied to all aspects of your life, including how to be the best at work, in relationships, as a parent, and as a member of your community. With the same bling, bluster, humility, and commitment he brings to his college team, he will share the lessons learned and the direction, motivation, and action required to dominate and win at life.

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9781797176635

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Deion ""Coach Prime"" Sanders has redefined coaching and leadership with his transformative winning model on the field and in life, most currently at the University of Colorado (CU). As the only player in sports history to play in a Super Bowl and World Series, his athletic prowess has been transformed into an elite-level coach, mentorship, and vision, known as ""Coach Prime."" Prior to his time in Boulder, Coach Prime led Jackson State University to dual SWAC Championships and secured consecutive SWAC Coach of the Year honors from 2020-2022. He is also a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and eight-time Pro Bowler. As a cultural icon, sports legend, innovative coach, successful entrepreneur, and most importantly father of five, Coach Prime now gives readers insights into how they can succeed in all aspects of life with his new book Elevate and Dominate. Deion ""Coach Prime"" Sanders has redefined coaching and leadership with his transformative winning model on the field and in life, most currently at the University of Colorado (CU). As the only player in sports history to play in a Super Bowl and World Series, his athletic prowess has been transformed into an elite-level coach, mentorship, and vision, known as ""Coach Prime."" Prior to his time in Boulder, Coach Prime led Jackson State University to dual SWAC Championships and secured consecutive SWAC Coach of the Year honors from 2020-2022. He is also a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and eight-time Pro Bowler. As a cultural icon, sports legend, innovative coach, successful entrepreneur, and most importantly father of five, Coach Prime now gives readers insights into how they can succeed in all aspects of life with his new book Elevate and Dominate. Brian Kilmeade cohosts Fox News Channel's morning show Fox & Friends and hosts the nationally syndicated radio show The Brian Kilmeade Show. The author of two previous books about sports, he lives on Long Island. Don Yaeger has written twenty-three books, including seven New York Times bestsellers. He lives in Tallahassee, Florida. John C. Maxwell a #1 New York Times bestselling author, coach, and speaker who has sold more than 33 million books in more than fifty languages. He has been identified as the #1 leader in business by the American Management Association(R) and the most influential leadership expert in the world by Business Insider and Inc. magazine. He is the founder of the John Maxwell Company, the John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation, organizations that have trained millions of leaders from every country of the world. A recipient of the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network, Dr. Maxwell speaks each year to Fortune 500 companies, presidents of nations, and many of the world's top business leaders. He can be followed at Twitter.com/JohnCMaxwell. For more information about him visit JohnMaxwell.com.

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