The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control
Author:   Marianne Martens (Kent State University, Ohio)
Publisher:   Cambridge University Press
ISBN:  

9781108469883


Pages:   120
Publication Date:   27 June 2019
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control


Overview

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.

Full Product Details

Author:   Marianne Martens (Kent State University, Ohio)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Dimensions:   Width: 13.00cm , Height: 0.80cm , Length: 17.80cm
Weight:   0.190kg
ISBN:  

9781108469883


ISBN 10:   1108469884
Pages:   120
Publication Date:   27 June 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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