Elektronisch Handel
Author:   Vince Wells
Publisher:   Independently Published
ISBN:  

9798356569265


Pages:   236
Publication Date:   06 October 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Elektronisch Handel


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Overview

Dieses Lehrbuch bietet eine strategische Marketing- und Managementperspektive des elektronischen Handels. ermoeglicht Erfahrungen aus erster Hand, unterschiedliche Sichtweisen und Relevanz. Inhalt: 1) Elektronischer Geschaftsverkehr: Eine Einfuhrung. 2) Technologie des elektronischen Handels. 3) Webstrategie: Besucher anziehen und binden. 4) Werbung: Integrierte Web-Kommunikation. 5) Promotion & Einkauf: Wirksamkeit messen. 6) Verteilung. 7) Dienst. 8) Preise. 9) Postmoderne und das Web: Gesellschaftliche Auswirkungen

Full Product Details

Author:   Vince Wells
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.277kg
ISBN:  

9798356569265


Pages:   236
Publication Date:   06 October 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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