Overview

The marketing techniques covered in this stu dy include: direct response using radio & TV, computers and the Internet, fax, telephony, videography, interactive kiosk s, pagers, optical scanners, smart cards and electronic tick et machines. '

Full Product Details

Author:   Robert A. Peterson
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.80cm
Weight:   0.370kg
ISBN:  

9780761910701

ISBN 10:   0761910700
Pages:   208
Publication Date:   26 June 1997
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Electonic Marketing - Robert A Peterson Visions, Definitions and Implications Consumer Behavior in the Future - Jagdish N Sheth and Rajendra S Sisodia Television IS the Store - August E Grant Direct Response Television Electronic Sales Force Management at Mary Kay - Walter A Bradley and S Kregg Jodie Real Shopping in a Virtual Store - Raymond R Burke Electronic Marketing - Kenneth Hill The Dell Computer Experience Electronically Connecting Retailers and Customers - Fred Phillips et al Interim Summary of an Expert Roundtable Consumer and Corporate Adoption of the World Wide Web as a Commercial Medium - Sunil Gupta and Rabikar Chatterjee Is There a Future for Retailing on the Internet? - Sirkka L Jarvenpaa and Peter A Todd Privacy, Surveillance and Cookies - Larry R Leibrock Electronic Marketing - Joseph F Hair Jr and William W Keep Future Possibilities

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Author Information

The Research Integrity Officer (RIO) at The University of Texas at Austin is Dr. Robert A. Peterson, associate vice president for research. The Research Integrity Officer has responsibility for overseeing the inquiry and investigative process and ensuring compliance of all parties with this policy in the conduct of inquiries and investigations of misconduct in science and other scholarly research. The Research Integrity Officer is responsible for sequestering all documents and evidence and ensuring confidentiality is maintained. The RIO shall ensure that necessary and appropriate expertise is secured to carry out a thorough and authoritative evaluation of the relevant evidence. The Research Integrity Officer is responsible for taking all reasonable steps to ensure that the persons involved in the allegations or evidence are fair, competent and impartial, and without conflict of interest. The Research Integrity Officer is responsible for reporting to the appropriate federal funding agency as required. Visit the Office of Research Integrity at the U.S. Department of Health and Human Services online for a list of links to all federal funding agencies′ regulations regarding research misconduct.

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