Electronic Commerce und Online-Marketing: Ein einfuhrendes Lehr- und UEbungsbuch
Author:   Rainer Olbrich ,  Carsten D. Schultz ,  Christian Holsing
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2., uberarb. u. erw. Aufl. 2019
ISBN:  

9783662580660


Pages:   351
Publication Date:   16 December 2019
Format:   Mixed media product
Availability:   In Print   Availability explained
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Electronic Commerce und Online-Marketing: Ein einfuhrendes Lehr- und UEbungsbuch


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Author:   Rainer Olbrich ,  Carsten D. Schultz ,  Christian Holsing
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2., uberarb. u. erw. Aufl. 2019
Weight:   0.756kg
ISBN:  

9783662580660


ISBN 10:   3662580667
Pages:   351
Publication Date:   16 December 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Electronic Marketing.- Electronic Commerce.- Online-Marketing.- Online-Marktforschung.- Loesungsskizzen zu den UEbungsaufgaben.

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Author Information

Univ.-Prof. Dr. Rainer Olbrich ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Marketing, der FernUniversitat in Hagen. Dr. Carsten D. Schultz ist Habilitand am Lehrstuhl fur Betriebswirtschaftslehre, insbesondere Marketing, der FernUniversitat in Hagen. Dr. Christian Holsing ist Grunder und Geschaftsfuhrer der diginea GmbH, die Mittelstandler und Konzerne bei der Digitalen Transformation strategisch und operativ begleitet.

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