Overview

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

Full Product Details

9780120959778

Table of Contents

Reviews

This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources. Book News, Inc. , Portland, Oregon

This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources. - Book News, Inc.(R), Portland, Oregon

This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources. - Book News, Inc.(R), Portland, Oregon

Author Information

Hossein Bidgoli, Ph.D., is professor of Management Information Systems at California State University, Bakersfield. Dr. Bidgoli helped set up the first PC lab in the United States. He is the author of 40 textbooks, 26 manuals, and more than three dozen technical articles and papers on various aspects of computer applications and information systems that have been published and presented throughout the world.Dr. Bidgoli is a two-time winner of Meritorious Performance and Professional Promise Award for 1985-86 and 1988-89, School of Business and Public Administration, California State University, Bakersfield.

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