Overview

In the early 1990s, e-commerce ushered in an era that is now called the digital economy. It revolutionized the process of buying, selling, and exchanging products and services, and spawned a host of business and technological innovations. As globalization and competition pose new opportunities and challenges, firms face increased pressure from stakeholders to create e-business values.
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the digital economy. This publication also provides an excellent repository for academicians, researchers, and industry practitioners for their research ideas, theories, and practical experiences.

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9781280698255

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