Overview
Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.
Full Product Details
Author: Steve Elliott (University of Newcastle, Australia)
Publisher: John Wiley & Sons Inc
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 16.00cm
, Height: 2.80cm
, Length: 23.90cm
Weight: 0.652kg
ISBN: 9780471487050
ISBN 10: 0471487058
Pages: 368
Publication Date: 15 February 2002
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
"""…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…"" ( (M2 Best books, 13 August 2002)"
""…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…"" ( (M2 Best books, 13 August 2002)
...a well rounded book...a valuable addition to the manager's library...worth the investment for the business student as well... ( (M2 Best books, 13 August 2002)
?a well rounded book?a valuable addition to the manager?s library?worth the investment for the business student as well? ( (M2 Best books, 13 August 2002)
Author Information
STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS. Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry. Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.
