Electoral Strategies and Political Marketing
Author:   Shaun Bowler ,  David M. Farrell
Publisher:   Palgrave Macmillan
ISBN:  

9780333558942


Pages:   245
Publication Date:   17 November 1992
Format:   Hardback
Availability:   In Print   Availability explained
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Electoral Strategies and Political Marketing


Overview

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Full Product Details

Author:   Shaun Bowler ,  David M. Farrell
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.80cm , Length: 21.60cm
Weight:   0.475kg
ISBN:  

9780333558942


ISBN 10:   0333558944
Pages:   245
Publication Date:   17 November 1992
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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