Overview

Best practices for gaining the best return from intellectual assets Conceived as a follow-up to the innovative and bestselling Edison in the Boardroom (focusing on intellectual property), Galileo in the Boardroom takes the successful concept one step further to focus on the commercialization of intellectual capital (human capital, intellectual assets, and intellectual property). Using an asset-value hierarchy of best practices, this practical book offers dozens of real-world case studies illustrating how leading companies such as DuPont, Ford, Hewlett-Packard, IBM, Procter & Gamble, and many more are implementing the strategy introduced in their companies and are now taking it to the next level. Suzanne S. Harrison (Palo Alto, CA) is cofounder and Vice President of ICMG, Inc., a management consulting firm. She is the coauthor of the bestselling Edison in the Boardroom (0-471-39736-9) and a contributor to The LESI Guide to Licensing Best Practices (0-471-21952-5), Technology Licensing, and Profiting from Intellectual Capital. Dr. Patrick H. Sullivan Sr. (Palo Alto, CA) is President and Senior Partner of ICMG, Inc. He is the author of the bestselling Profiting from Intellectual Capital (0-471-19302-X), Value-Driven Intellectual Capital (0-471-35104-0), and Technology Licensing (0-471-13081-8).

Full Product Details

Author:   Suzanne S. Harrison ,  Patrick H. Sullivan
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.10cm , Height: 2.20cm , Length: 23.50cm
Weight:   0.462kg
ISBN:  

9780471703327

ISBN 10:   047170332
Pages:   240
Publication Date:   01 April 2006
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   Out of stock  

Table of Contents

Acknowledgments. Authors' Foreword. 1 INTRODUCTION: THE EINSTEIN LEGACY. Intangibles in the Einstein Context. What Are Intangibles? How Intangibles Differ from Tangibles. Perspectives on Intangibles. The Impact of Intangibles on Organizations. Some Outcomes of the Rising Importance of Intangibles. Why Manage the Organization's Intangibles? Einstein in the Boardroom. 2 THE EINSTEIN VALUE CONTINUUM. The Difference between I-Stuff and IP. I-Stuff Management Thought Leaders. I-Stuff Management Activities. The Einstein Value Continuum. 3 BUILDING THE PORTFOLIO OF I-STUFF. What Building Path Companies Are Trying to Accomplish. Best Practices for the Building Path. Conclusions: Beyond Building. 4 LEVERAGING THE PORTFOLIO OF I-STUFF. What Companies on the Leveraging Path Are Trying to Accomplish. How Companies Leverage Their I-Stuff. Best Practices for the Leveraging Path. Developing a Brand Management Capability. Developing a Corporate Brand. Extracting Value from the Brand. Conclusions: Beyond Leveraging. 5 INTEGRATING THE PORTFOLIO OF I-STUFF. What Integrating Path Companies Are Trying to Accomplish. I-Stuff Strategies. Managing across Organizational Boundaries. Measuring the Value of Intangibles. Best Practices for the Integrating Path. Conclusions: Beyond Integrating. 6 SUSTAINING THE CORPORATION THROUGH I-STUFF. What Is Sustainability? The Characteristics of Sustainable Corporations. Why Are Stakeholders Important? Sustainability and I-Stuff Reporting. What Sustaining Path Companies Are Trying to Accomplish. Best Practices for the Sustaining Path. Conclusions: Beyond Sustainability. 7 PROCTER & GAMBLE: PROGRESSING BEYOND INTELLECTUAL PROPERTY. Changing a Corporate Culture. The Promise of Intellectual Assets. How They Did It. Moving the Technology Forward. Connect + Develop . Accelovation. Mining Know-How. Reliability Engineering. The Value of Employees. APPENDICES. A HOW COUNTRIES AND REGIONS ARE HELPING THEIR COMPANIES CREATE VALUE FROM INTELLECTUAL CAPITAL. Introduction. Consequences of the Knowledge-Based Economy. The Role for Regions and Countries. Snapshots of Some Countries that Have Invested in ICM. Future Roles for Governments. B THE I-STUFF VALUE MATRIX. Defensive Value. Offensive Value. Revenue-Generating Value. Cost-Avoidance Value. Strategic Positioning Value. C UPDATING THE CONCEPT OF COMPLEMENTARY BUSINESS ASSETS. A Decade of Working with CBAs. Ideas Alone Are Not Enough. Conclusions. D UPDATING THE CONCEPT OF A BUSINESS MODEL. Introduction. The Academic Literature. The Business Literature. The ICM Gathering View. Business Models: A Working Definition. A Business Model Engine. Creating a Business Model. Business Model Implications for I-Stuff. E NEW CONCEPTS IN MEASURING VALUE. The Inherent Limitations of Traditional Accounting Measurement. Innovations in Value and Performance Measurement. Measurement Concepts. Measurement Criteria. Technical Appendix E.1 Value and Performance Measurement Innovations. Technical Appendix E.2 Resources. F CREATING AN I-STUFF STRATEGY. Step One: Create a Statement of Mission. Step Two:What Is a Strategic Vision? Step Three: Outline the Corporate Business Strategy. Step Four: Identify the Kinds of Value the Organization's I-Stuff Can Provide. Step Five: Outline, Discuss, and Finalize the Organization's I-Stuff Strategy. Index.

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Author Information

SUZANNE S. HARRISON is a cofounder of ICMG, LLC, and facilitator of the ICM Gathering and the IP Forum. She is the coauthor of the bestselling Edison in the Boardroom, as well a contributor to The LESI Guide to Licensing Best Practices, Technology Licensing, and Profiting from Intellectual Capital, all published by Wiley. PATRICK H. SULLIVAN SR. is the cofounder of ICMG, LLC, and cofounder and facilitator of the ICM Gathering and the IP Forum. He is the author of the bestselling Profiting from Intellectual Capital, Value-Driven Intellectual Capital, and Technology Licensing, all published by Wiley.

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